Brief:

"Pukka Planet is a start up business that needs an identity. It needs to be original, contemporary and portray a sense of a organic, handmade quality. We want to avoid using trees, roots and the logo should be made of rustic colours. The identity will mainly used online and on our products."

Solution:

The identity, made up of rustic earthy tones is bold, eye catching and raw. It is relevant to services offered by Pukka Planet and elements of the font can be expanded to create an identity across multiple channels.

The full business description has not be described at the client's request.